The shocking growth of e-commerce has been proved to promote the products that use targeted branding. And especially as far as fashion stores are concerned, where the competition is great and long-term to the final brand awareness, then, their ally in this race, is good brand packaging!
Packaging as communication strategy
The modern packaging design is a challenge for every brand. And especially in the demanding field of fashion, every company must offer the public experiences that go beyond the ordinary. Luxury textures and fine fabrics, special cuts, eccentric colors and accessories are no longer enough for the customer. Consumers are looking for a complete shopping experience, which starts with the packaging!
The objective of packaging, in the world of fashion, is to conquer the art of communication, to transmit the values and the vision of corporate identity and to make the customer feel unique!
In fashion branding, packaging, materials and design give an advantage to a brand. The reason for this is that an attractive packaging magnetizes the eyes of those who do not know the company, but also the company itself states its position through the packaging, leaves its imprint, something that differentiates it from the competition.
Packaging and materials that will set you apart from your competitors
Packaging has been mentioned above as a means of marketing and communication. Now we will see in more detail some basic choices in packaging materials depending on the character of each fashion store.
Paper bag: selected mainly by fashion stores that have adopted a more eco-friendly approach, which they want to promote, through their packaging, simplicity, austerity and a lighter and milder corporate profile. With a twisted or a string handle and with the logo in black and white or color printing, the paper bag is a classic, safe and affordable choice, which, by appropriate treatment, never goes unnoticed.
Paper bag with lamination: excellent choice for fashion stores which want to highlight a more intense and dynamic profile. The rich variety of color combinations, with matte or glossy lamination, allows great freedom, creates a playful and more eccentric style and promotes a strong and dynamic character.
Luxury paper bag: these are bags of high quality and durable paper, accompanied by special details, such as the ribbon or the thermal printing, for fashion stores which want to show a luxurious and refined character, with discreet and elegant details. The result is always impressive and this packaging will surely impress even the most demanding buyers.
Touch paper: touch paper has come to protect clothes, enfold them and create the ultimate unboxing experience. Whether accompanying the bag from the physical store or in an e-commerce box, touch paper gives an extra sense of luxury. Wrapping paper does not just make packaging more attractive. It becomes a tool that adds true value to a product. If you had not thought about using it as an extra investment to promote your brand, now is the time to do it!
Stickers & ribbons: are now integral decorative elements of every package. Stickers or an impressive embossed ribbon, make an ordinary box identifiable and give extra shine to a simple bag. In addition, stickers and ribbons can be designed and adapted to the seasonal needs of any fashion store to make the unboxing experience more exciting and glamorous.
Hangers: one of the most important accessories in any fashion store, hangers must be neat, anatomical and functional. This means that they must be designed to fit and highlight any type of clothing. This way the consumer enjoys the shopping experience more, spends more time shopping and the display of clothes becomes more attractive. Whether of wood material for an impressive result, or velvet for absolute luxury, or plastic with embossed logo printing, customized hangers highlight the uniqueness of your brand.
Aesthetic really matters when it comes to the purchasing power of a product. Invest time in choosing the right packaging for you and create a unique shopping experience for your customers. Contact us to design the packaging that will meet all your requirements!
