Trade shows and promotional products: we can help you get ready before going back as an exhibitor to a trade show.
Trade shows are making a comeback after lockdowns and companies around the world are hesitantly preparing themselves to return to the exhibition centers. Conditions may have changed, and many past practices may need to be redefined under new measures and global guidelines, however there are certain actions that are stable over time and need to be re-applied in the post-Covid era.
We are talking, of course, about the media and the products you need to use, for the benefit of your business once you appear at an exhibition space as an exhibitor. We call them promotional products and we divide them into two different categories that complement each other.
Α. To steal the show
The first category is related to the products you will need in order to organize your booth and they aim to help you stand out and attract more and more visitors. Besides, you have noticed that some booths are always full of people and others remain empty. The service or products they offer are not the only reason for this outcome.
This category includes products such as promotional tables, floor stands, roll up and flag banners which you can customize based on your needs by adding your business logo, your slogan, or your main message on them. It is an opportunity to tell your own story.
Through them, on the one hand you will attract the attention of the visitor who, at first glance, will get an idea of your business, of who you are, what you do, what you offer and on the other hand, depending on how unique or not you will make these look, they will help you stand out from the competition and from your neighboring exhibitor. You should not forget that in a trade show with tens or even hundreds of booths, the game of impression plays a dominant role in the visitor's tour of the exhibition.
B. To never be forgotten
The second category includes a series of promotional products that each visitor expects to take as giveaways. In this category, mugs, coasters, key chains, mousepads and water bottles dominate, all "dressed" in the logo and colors of your business. If you want to make a difference, you can also choose backpacks that are suitable for immediate use to store all the promotional products visitors will collect during the exhibition.
According to surveys, 8 out of 10 people wish to receive promotional products while 9 out of 10 remember the company and the brand from which they received such products (source: Sageworld). At the same time, promotional products are a constant reminder of your business at any time, in an indirect or direct way.
You should also consider that more than 60% of people who receive a promotional product from a business will look for additional information about that business later online (source: Sagaeworld). A survey by the Promotional Products Association International found that 82% of people are positively influenced on a brand when they receive promotional products from it.
In this attempt to impress, you should not forget that quality and attention to detail play an important role when you want to make your own promotional products. After all, 72% of consumers associate the quality of the promotional products with the reputation and prestige of the company (Source: PPAI).
At packitup we cover your needs for promotional products of both categories while we are committed towards quality results that distinguish your business and enhance brand awareness. For more information, you may contact us and you will be properly and effectively prepared for the next exhibition.
