The primary and most basic principle of how business gifts differentiate your company profile is summarized in the following motto: "People will forget what you said, people will forget what you did. But people will never forget how you made them feel." Successful and healthy companies rely on creating meaningful relationships with customers and partners. And undoubtedly, there is no more effective way to establish long-term business relations than good business gifts.

Well thought business gifts create a unique experience for the recipients while increasing your brand awareness, attracting new customers and creating solid working relationships. Who does not like receiving gifts? Especially when they are personalized, tailored to customer needs, well thought, with fine materials and in packages that highlight the content and make the unboxing experience full of anticipation and joy.

But how do business gifts differentiate your company profile?

And the answer is, by strengthening it. Business gifts create powerful lead and strong competitive advantage over other companies in the same industry, because:

1. They build and improve your brand value. They create a positive emotional connection with brand. The business gift does not only have to do with you, but mostly with the recipient, so it is good to meet specific requirements. It must be well thought, targeted to specific audience in order to cause the appropriate emotional state in connection with your brand and, of course, it must be enhanced by the appropriate packaging. Bear in mind that packaging makes your customer think positively about the value of the content before they even open the gift!

2. They ensure stable relationships with your customers. A nice, unique and customized gift gives value to your customers. And the investment in your customers’ value is strengthened by the fact that the gift they receive is unexpected. In this way you show them that you care, that you appreciate them and reward them for their trust. Such an action towards your customers creates feelings of trust and the unconscious need to return the gesture. The reciprocity that is being created between company and customers ensures the increase of their business dealings with you and thus the increase of sales.

3. They promote your services & products. Especially when the business gift follows a carefully considered promotion strategy, then the customers associate your company profile with this gift. For example, if you operate in the travel sector, an original customized gift of a travel package, with a design that refers to your brand, will definitely retain in your customer’s mind. Make sure the gift is appealing, well-designed and practical, so that the customer can use it. The more useful and useable a gift is, the more it is being used and displayed. And the more it is displayed, the more recognizable it becomes.

4. They increase the return on investment (ROI). When used as part of the overall strategy to promote your company profile, business gifts are extremely effective in terms of ROI, i.e. the return on investment. And the reasons are:

  • When the business gift is offered to company's employees, its role is more valued and the employee realizes his/her own value and becomes more productive.
  • When the business gift is offered to customers, this tactic motivates future collaborations and builds more stable relationships.
  • When you give value and invest in your brand, your customers will do the same for you.

 

Distinguish yourself from the crowd. Distinguish yourself from your competitors by investing in marketing strategies in which the experience of packaging in combination with a suitable gift will skyrocket the value of your company profile, which will be etched into your customers’ and partners’ mind as the ultimate brand that gives value to human and, therefore, to strong and stable business relationships.

And if you're not sure where to start, which package is most representative of your brand or how to choose the most appropriate packaging for the business gifts you would like to offer, the Packitup team of packaging experts is by your side to advise and guide you through every major decision!