An original idea can help you enter the start-up ecosystem, but is it enough to place you in the just 10% of startups that manage to survive?
According to a recent survey, 90% of startups fail (source: Failory) while only 40% of start-ups manage to make a profit. (source: Small Business Trends). How important is the role of corporate identity in the success of a business, especially when you have only seven seconds to make a first impression and win over your audience? (source: Forbes)
Dozens of survival guides have been written for start-ups who want to make a difference and stay in the game, but here we will talk about the essential materials that complete your corporate identity, help you take the lead and reward you for your efforts and your investment.
Shaping your corporate identity is or should be at the top of the list of things every new business should invest in. In a highly competitive ecosystem which relies heavily on third-party funding, your daily life is divided between meetings, events or conferences and is full of new acquaintances who aim to believe in and support your idea.
A new acquaintance begins with the exchange of business cards and concludes with an information brochure/folder in which your idea is presented and the strong points of your business are displayed. Leave your mark by investing in the creation of quality printed material that will not be "lost" in stacks of business cards and brochures. Actually, when quality goes hand in hand with affordable solutions that do not require you to spend most of your budget, then you can be sure that you have made the most advantageous choice.
Quite early in your business steps, you will strategically decide to increase your visibility at events and conferences, claiming several square feet of space with a booth that promotes your start up business.
The way you choose to present yourself is crucial for the impression you will make in any visitor who wants to get to know you. Invest in high quality roll-up banners, floor stands, promotional tables and flag banners with your logo and your main messages, to increase "brand awareness", enhance your credibility and perform a memorable professional appearance. Remember, you only have seven seconds to win your audience!
The use of promotional products is essential in order to ensure the visibility and promotion of your business to a wider audience and make a great first impression. 90% of people who receive a promotional product may recall the brand name while 90% of people who have received a promotional product eventually partner with the company that sent it to them (source: PROmotion Marketing, LLC).
Whether it is branded mugs, backpacks, key chains, coasters, mousepads or water bottles, promotional products help you stand out from the competition, enhance your business visibility, attract new customer base and create more personal, long-term relationships with your customers. 6 in 10 consumers hold promotional products for at least two years (source: Sageworld) while promotional products bring up to 500% more recommendations compared to a review (source: PROmotion Marketing, LLC).
However, the quality of promotional products is especially important for enhancing the credibility of your business. 72% of consumers associate the quality of promotional products with the reputation and prestige of the company (Source: PPAI).
At Packitup you can choose, from a huge range, the quality promotional product that best suits the needs of your business and customize it based on the occasion. For more information, do not hesitate to contact us to find together the best possible solution for displaying your corporate identity on printed and promotional material.
