The packaging you use for your products is much more important for the long-term prosperity and growth of your business than you can imagine. The increasingly competitive environment between small and medium-sized businesses requires actions which will make you stand out. Quality custom packaging is the smartest, fastest and most cost effective way to give your brand a dominant position in the market.
But why is this happening?

1.    Custom packaging creates a great first impression on customers.
If you offer products similar to those of your competitors, then an attractive, personalized package is the right way to attract and retain consumers’ attention for your brand. Take advantage of people’s visual nature, as they tend to remember the deliveries that had been packaged in a more aesthetically pleasing way than others.

2.    Custom packaging enables customers to share a part of your brand on Social Media.
Social media has become a way of life for a large majority of the general public. Create personalized, attractive packages that will push your customers to share their unboxing experiences on social media. This powerful form of indirect advertising is likely to motivate more people to buy from your company.

3.    Custom packaging highlights your products’ character.
Custom packaging is a very important marketing tool for any small and medium-sized business, as, through it, the special features and the unique character of each product can be highlighted. Whether you want to present your products as "of high quality" or "eco-friendly", mysterious or playful... you can always create a personalized package for this purpose. Combining the right colours and materials, along with using several elements and several printing processes, you can provide your business the ultimate marketing tool to promote your brand and products.

4.    Custom packaging is an important point of contact with your customers.
Whether you have a physical or an online store, packaging is an important "touch point" connecting the company with the customers. Especially in e-commerce the importance of packaging is multiplied, as it is difficult to create personal relationships with customers without face-to-face interaction. In addition, the post-purchase stage is often the most neglected part of consumers' shopping journey, since the transaction has already taken place. However, this is your chance to ensure that your customers' final impression of your brand will be quite positive! By offering them an impressive branded packaging, you actively show that you are interested in their overall shopping experience, by making them feel special.

So, it is understood that investing in the ideal custom packaging helps significantly small businesses stand out from their competitors, increases brand awareness and attracts new customers. At Pack It Up you will find the best options to create a dreamy, personalized packaging for your business.