For Mothercare company, consumer shopping experience is of primary importance in every stage and of course they are aware that packaging is one of these stages and a very important one. Packitup packaging experts’ team was invited to design a paper bag for the company's basic packaging line which will cover the need for high durability and of course proper brand promotion. The bag we have chosen is the paper bag with a twisted handle in white with the brand name imprinted in shades of blue. The simple lines of packaging combined with the high quality and durability have been fully harmonized with company’s requirements and aesthetics. Of course, also in this case, the need for immediate delivery and network’s feedback have been fully met, a need of every company in today’s economy.