While some individuals may perceive it as an additional nicety that ultimately ends up in the recycling bin, there are others who recognize the significant value it can bring to both their business and their customers. We're referring to Thank You Notes – those brief messages thoughtfully included in every order as a gesture of gratitude towards customers who have chosen your store over others.
So, is a Thank You Note truly indispensable? Let's delve into three compelling reasons that elevate these small notes into a valuable asset for your business.
1. Building Strong Relationship with Customers
Whether you're dealing with a first-time shopper or a long-time loyalist, a simple "thank you" note can go a long way in fostering a sense of trust and appreciation.
2. Making Digital Shopping Personal
In the vast world of online shopping, adding a personal touch with a Thank you Note can bridge the gap, creating a memorable connection between your brand and the customer.
3. Boosting Sales through Gratitude
A happy customer is a repeat customer. There are tons of strategies to keep customers coming back – think loyalty programs – but never underestimate the power of a heartfelt thank you note. Remember, the success rate in selling to an existing customer is 60-70%, while the success rate in selling to a new customer is 5-20%.
What are the secrets to a successful Thank You Note?
1. Use their name
Win over your customer from the moment they read the note by starting with their first name. It shows immediacy, familiarity, and interest.
2. Get straight to the point
Avoid unnecessary introductions and long-winded content that lacks substance. Dive right into the subject, express your gratitude, and stay concise and to the point.
3. Avoid clichéd expressions
Choose words that convey genuine emotion and add value for your customers. They want to read a message where they feel a connection and believe that you truly know and understand them.
4. Personalize it
The key word for any modern business aiming to build trust with its customers is personalization. Add specific words or phrases that prove the Thank You Note was written exclusively for that particular customer.
5. Stay true to the purpose of the Thank You Note
The main goal of a Thank You Note is to show gratitude to your customers. It's not the appropriate platform to showcase other products of your company or to try and upsell them something different.
6. Follow your own branding guidelines
You don't want to confuse your customers. Therefore, stay consistent with the tone of voice you've established for your brand, ensuring it aligns with your company's culture.
Still on the fence? Harness the potential of a strategic Thank You Note to show appreciation to your valued customers. At Packitup, we offer more than thank you notes – we craft experiences. Drawing from our extensive background in packaging and our finger on the pulse of market trends, we'll guide you past common pitfalls and towards the right choices.
Got questions? Reach out to us today.
