Soft, smooth, an example of luxury and elegance, tissue paper is the most important touch with which you can elevate the look of your customer's order. Typically it is used as a filler to accompany the inside of a package, still, there are many times when it acts as a beautiful material to dress up your customer's order.
If you fall into the category of business owners who want to provide a unique experience from the first to the last moment and build a loyal customer network, then, tissue paper should not be missing from your order packaging. Whether you have a physical store or operate in the e-shops space, you will find several options in tissue papers of excellent quality, with multi-color printing capabilities, water-based inks, 100% eco-friendly without the use of chemicals. Opt for Kraft papers with gold plating on one side for the best rendering of your logo.
But how important is tissue paper to your business and why should you never skip using it when packaging an order? In this article, we present 3+1 reasons that will motivate you to look for the right tissue paper for your shop.
1. It offers extra protection for your products
Tissue paper can act as an extra safety net for your products, whether it's jewellery, delicate clothing, linens or decorative items. It protects your products from any scratches, dust or the risk of them reaching your customer dirty and battered. Don't forget, after all, that your customers, regardless of the price of the products, want to receive their order flawlessly.
2. It enhances the reputation of your business
We have insisted many times on the importance of proper packaging to enhance your store's reputation, also known as brand awareness. On the one hand, tissue paper can act as a canvas for your logo, helping your customer to remember your brand, and on the other hand, using it gives the feeling that your product is valuable and needs care. It is this sense of luxury that makes the difference. So what have you achieved? To add value to your product and become a future buying option for your customer.
3. Elevate the Unboxing Experience
The moment your customer receives their order is sacred. Many times, it may even be the first "meaningful" contact they have with your store. So he wants to make the most of this moment and make this experience as exciting as possible. It is no coincidence that social media is flooded with interesting content related to the unboxing process, receiving millions of views or likes in cases where the packaging has something unique and special. So why miss the opportunity to expose yourself, completely free of charge, to the unsuspecting eyes of thousands of potential, future customers?
4. It helps you stand out from the competition
In the game of competition, you want to be the winner. Sure, there are many different ways to beat the competition and win consumer preference. Using tissue paper, however, is a simple, cost-effective and efficient way to get your customers' attention. It falls into the category of small but important moves a business can make to show respect to the customer who preferred it and thank them for their purchase. The more you pay attention to each customer, the more they will "notice" you in the future and prefer you over your competition.
You will know very well that chasing customers is a constant endurance race that requires you to invent interesting practices and effective mechanisms to reach the finish line. Packitup people are at your side to guide you and propose solutions that will enhance the profitability of your business, based on your specific needs. Want to design the tissue paper of your choice? Our expert team is just a phone call or email away. Feel free to contact us to explore possible ways of working together.
