The move towards sustainable packaging is not a recent trend, but it is expected to be more crucial than ever in 2023. The new regulations from the European Commission provide a new framework for the use of plastic and paper packaging, which is anticipated to revolutionize the industry. At a national level, discussions have already begun on implementing a system to encourage consumers to return used packaging for recycling in exchange for a pre-agreed fee.
Today's consumers are increasingly drawn to businesses that incorporate sustainable practices and provide environmentally friendly solutions. This presents an excellent opportunity to explore the evolving landscape of the packaging industry and discover the latest sustainable packaging trends in response to the growing demand for eco-friendly products.
Trend 1: 100% Recycled Plastic
Plastic pollution is undoubtedly one of the most urgent environmental challenges we face today. Every year, the world generates 300 million tons of plastic waste, with over 8 million tons ending up in the ocean. Despite this, plastic remains one of the most commonly used materials in the packaging industry, thanks to its durability. However, a new trend is emerging, calling on companies to utilize products and materials made from 100% recyclable plastic derived from recycled materials. The use of 100% recycled plastics reduces CO2 emissions while minimizing the need for fossil fuels to create new plastic.
Trend 2: Downsizing Packaging
We have previously discussed the importance of using the appropriate size packaging for orders, primarily as a factor of customer satisfaction. However, downsizing packaging is now related to the protection of the environment and the eco-friendly character of a business.
Consider how much material is wasted when you choose a packaging size for all your orders, regardless of the size of the product they contain. We all have come up with large packages containing small products. The new trend aligns with the "less is more" philosophy, as smaller packaging means less consumption and, consequently, green packaging solutions that support the environment.
Trend 3: Packaging made of natural materials
One emerging trend set to gain momentum in 2023 is the use of packaging made from natural materials, such as corn and potato starch, sugarcane, seaweed, as well as paper and wood. By utilizing these materials, businesses can limit their reliance on plastic, reduce chemical production, and help protect the environment. This trend also presents an opportunity for businesses to showcase their eco-friendly initiatives and actively contribute to reducing environmental damage.
Trend 4: Technology and Sustainability
The packaging industry will not remain unaffected by technology, which is expected to play a significant role in 2023. Both blockchain and IoT or other technologies can help reduce waste, optimize packaging materials, and improve the overall efficiency of the packaging industry. For example blockchain can be used to track and verify the sustainability of packaging materials throughout the supply chain. IoT can be used to monitor and optimize packaging production, reducing waste and carbon emissions.
As the focus on sustainability continues to grow, businesses must prioritize eco-friendly packaging in 2023. Consumers are demanding more environmentally-responsible practices, making it essential for companies to seek out sustainable solutions that balance functionality and cost-effectiveness. To stand out in a competitive market, it's important to invest in sustainable packaging options. Our specialized team is available to answer any questions and provide customized solutions that meet the unique needs of your business.
