A few years ago, we thought that the use of Artificial Intelligence (AI) tools belonged to a distant future. We were probably wrong. Nowadays, AI is galloping along at a growth rate of 42% per year (source: Grand View Research) and its application is firmly established in most sectors of everyday life, dominating industry, health, commerce and finance.
What is artificial intelligence?
It refers to the simulation of the actions and processes of human intelligence by machines, and more specifically by computer systems. In short, it is the ability of a machine to reproduce human cognitive functions such as learning, knowledge creation, design and creativity. Today, the application of artificial intelligence, through automated actions, makes processes easier, faster, more flexible and therefore more efficient.
Already, AI is widely used by medical researchers for scientific breakthroughs in the health sector to prevent serious diseases, in the transport sector to enhance safety, in public administration services to automate processes, in agriculture to exploit more sustainable food systems, and of course in the manufacturing sector, through the use of robotics, to predict failures, etc.
Technology affects both the supply chain and the consumer's relationship with the market and products to the same extent. In this process, packaging plays a key role.
How is AI being applied to the packaging sector?
The primary role of packaging has been and will always be to preserve and protect goods. But as technology evolves, packaging does not remain unaffected. In a few years, the application of artificial intelligence tools in the packaging sector will bring about staggering changes, mainly related to the possibilities of personalizing the consumer experience. "Interactive packaging" (https://packitup.gr /el/blog/interactive-packaging) has paved the way for a future that is set to be revolutionary.
Already, major foreign companies specializing in artificial intelligence applications are creating specific platforms where customer data is collected through digital touch points. This data, through the use of AI tools, is then used to create customized products to solve complex challenges and improve the consumer experience.
But let's take a look at how the application of AI in the packaging sector is optimizing and personalizing the shopping experience.
By using prediction tools
These are applications that are already used to collect, store and analyze data and recurring patterns of behavior based on the characteristics of the target audience. This data is then decoded into visual aids such as content, design, photography, etc., creating the perfect visual design, the most important marketing tool, to be used according to customer preferences. At the same time, the tools are used to calculate the timely forecast of supply and demand along the production chain. All of this contributes to increased profit and of course to the creation of packaging that is more targeted, more representative of each brand and of course more successful.
By improving the technical characteristics
It is one of the most important parameters of the application of AI tools. The improvement of technical characteristics at the production level optimizes technical parameters accordingly through the detection of errors. This leads to better results, reduces costs from any losses, increases efficiency and improves equipment reliability. In this way, the customer always receives a perfect and high-quality end product.
It won't be long before we see the widespread application of AI tools in packaging. The use of digitized applications that visualize the material is the next step for packaging. In today's virtual world, in addition to protecting products, successful packaging must fulfill its mission by satisfying customers through interaction and the feeling that what's in there has been created exclusively for them.
Packitup constantly monitors and keeps up to date with the latest developments in packaging. Our goal is to evolve in order to offer our customers innovative products that meet modern and high consumer demands.
