How branded packaging will help you build trust with your customers!
An innocent and beloved habit of our childhood, such as opening a gift is, has gone viral in our adulthood, it has been renamed as "unboxing experience" and it has gained such power that it can skyrocket or wreck a brand's reputation. Whether unboxing is done behind closed doors or in front of an influencer’s camera, it has now become clear that the packaging in which consumers receive their order is one of the most important factors that determine the consumer-brand relationship.
Especially in the field of e-commerce, where the physical relationship between consumer and brand cannot exist nor can it offer opportunities for a substantial connection. We must not forget, however, that the conditions of interaction between consumer and brand in a physical store have changed radically. The consumers’ experience has been charged with negative emotions since the first moment they enter the store as their once free movement has been hindered by restrictions and controls.
Physical stores and e-shops are called upon to gain the trust of their potential customers in more unfavorable conditions and with clearly more intense competition.
There are enough secrets to help you overcome the competition and create the necessary conditions for your customers to remember you, but, here, we will refer to branded packaging, a must-have trend of recent years, which many of your colleagues choose to forget.
And if you are wondering what options you have regarding the packaging of your orders, have a tour to our products and you will see that if you are willing to make a difference, plenty of solutions will appear in front of you. Efficient solutions for branded packaging are presented below that will help your brand be engraved in your customers’ memory for a long time since their last order.
1. Paper Bags
Ideal for any physical or online store, paper bags that have some characteristics of your brand such as your logo or slogan, with your colors and font, help your customers remember you every time they use them. You should not forget that consumers keep these for a long time, give them a new use when least expected and have them being passed from hand to hand. Is there a cheaper way of advertising?
2. Courier Bags
Let’s consider the following statement as an indisputable fact. Online consumers do not want to receive their order in plain, of poor quality and damaged packaging. Think about it considering yourself. According to recent surveys (source: GWP), 52% of online consumers who receive their order in branded packaging say they are more likely to return to the e-shop for future purchases while 60% of them form their opinion about the brand based on the packaging. Invest in carefully designed courier bags that are equal to your brand reputation and prove that you are a company that cares about its customer. And just like that, you have just gained your loyal and repeat customers.
3. Thank You Notes
They are considered an integral part of your packaging and indicate the respect you show to the customer who preferred you over the competition. It should not be considered as an extra source of stress for you but as a cost-effective marketing tool to reward your customers for trusting your brand. Feel free to think and write the most eye-catching message.
4. Boxes
When we think of gifts, we usually call to mind pictures of beautiful boxes that stand out for their beauty and design. Customize the box in the style of your own brand and offer your customer the opportunity to say "wow" when unboxing. Whether you want to highlight the eco-friendly side of your brand or your chic and elegant character, a sophisticated box can give you an efficient solution.
5. Ribbons
And once you have invested in a branded box, add an extra step of excitement to your customer's unboxing experience with a branded ribbon. It makes your customers look forward to your product even more, it increases the suspense and turns the process of unwrapping their gift/order into a unique experience.
Regardless of the size of your store and the type of your products, at PackitUp you will find quality and, at the same time, cost-effective solutions to create your own branded packaging. Our people, with years of experience in the field of packaging, are at your disposal to guide you and display your imagination in bags, boxes, stickers, pouches, ribbons, etc.
Contact us today to discuss the unlimited possibilities you have and to design a package that will set you apart from the competition and make your customers never forget you.
