Recent years’ trend which connects product packaging with advertising (package and advertising) is called packvertising and aims to enhance the reputation of your business, to attract your audience in a smart and affordable way, and ultimately to inspire it to proceed with the purchase.
As an entrepreneur, marketing expert or sales oriented professional, you are aware that you have at your disposal a series of advertising tools for the visibility and promotion of your products. The effectiveness of traditional advertising media is constantly being challenged, especially with internet penetration, while online advertising is becoming more and more demanding as it must overcome obstacles such as increased ad blockers, strong budgets of competitors and continuous evaluation and optimization of ads, which translate into money, time and human resources.
On the other hand, the expansion of packvertising indicates modern businesses’ trend, which do not have the budget for large marketing campaigns, to think "out of the box" and discover different advertising ways which can bring the desired results at a lower cost and, why not, with less effort.
What does packvertising mean in practice?
Packvertising gives special importance to product packaging through which a company is promoted, creatively, in order to build positive emotional connections with consumers who will receive their order, and which will therefore enhance their overall experience (customer experience).
It's time to forget the "one-size-fits-all" packaging that is used just as an "inanimate" item that accompanies your customer's order and treat it as your creative canvas. Through packaging, you are given the opportunity to communicate your business, your messages and leave a positive impression, adding extra value to your customer.
Therefore, packaging becomes a powerful advertising tool that promotes an interactive consumer-packaging experience. At a time when consumers’ physical contact with the brand is constantly being limited, packaging is a unique opportunity to make up for this lost experience.
Your customers will then want to transfer this unique, positive experience with the brand through audiovisual material and to social media, giving you the opportunity to be advertised, for free, to a wider audience, your future customers.
You are therefore invited to invest in the creation of attractive packaging that stands out for its originality and is differentiated from your competition. You can create packaging that matches the type and style of your business, whether you are looking for a more playful and colorful approach or wish to convey a more elegant, refined and chic style.
At pack it up we offer complete, customized solutions for all your needs. Utilizing our state-of-the-art machinery and extensive experience, we manufacture unique packaging creating added value to your products. Our ideals are quality, speed and full support without hidden costs to meet your needs. We invite you to show your creativity and design perfect packaging products with us!
