Create a unique experience for your customers and transform them into your most fanatical audience following the trend of interactive packaging.
It will help you stand out from the competition, enhance your brand’s reputation and build a loyal audience that will trust you forever. Interactive packaging is the new trend you want to follow immediately!
There are many secrets to impress your customers through your packaging, especially if you are active exclusively in the online environment and the physical interaction of the customer with your brand is not possible. Remember the ultimate eco-friendly courier envelope, the three ways to create an unforgettable unboxing experience or the hottest trends in the field of packaging that are predicted to monopolize our interest.
Today, however, it is time to look to the future, a future that goes beyond the trivial and perceives packaging as a "living" organism that can "speak" about much more than you imagine. We are referring to interactive packaging. If you are one of those people who are always looking for a definition for any new terminology, then you will be happy to learn that interactive packaging is defined as any product packaging that uses technology to achieve an interactive experience with the customer.
How do you achieve the interactive experience through your packaging?
With the well-known method of QR Code, i.e. a "label" (barcode) on the packaging that your customer is invited to scan easily and quickly with his mobile phone to unlock the "door" to a new, online world full of useful information. It is the ultimate link between offline and online reality.
A QR Code is divided into two categories: the static QR Code that has limited capabilities as it mainly refers to a URL that you, of course, have defined and the dynamic QR Code that gives you the opportunity to be more creative and experiment with different ideas and practices.
Let's see what you can do with a QR Code on your packaging
1. Convey a strong message for your brand
The QR Code on the packaging of the product ordered by your customer online is the perfect opportunity to make up for the lost contact and interaction that you would have with him after a visit to a physical store. Through the QR Code you can on the one hand convey a thank you message for its preference and on the other hand promote some values and USPs (unique selling points) of your brand. Tell your story and stay engraved in his memory forever.
2. "Educate" your customer about your products
You are probably familiar with the HOW-TO videos that flood social media and spark the interest of users worldwide. Through a dynamic QR Code you have the opportunity to guide your customer step-by-step in the correct use of the product, without having to search on his own and get lost in the deluge of online information. You will make his life much easier but you will also have the opportunity to unfold possible uses of the product or to focus his attention on hidden secrets and product functions that only you know. Trust us, the more you "untie his hands" the more you "tie" him with your brand.
3. Increase your social media followers
We know that you avoid contests because they do not bring you followers who will become your customers but users who are only interested in the gift and then forget about you. And yes, unfortunately, Instagram, your dynamic channel, still doesn’t have targeted advertising campaigns exclusively for attracting new followers. With the QR Code, however, you give directly to your satisfied customer the opportunity to follow you, to browse your feed and eventually to get to know you better. And most importantly, along with the invitation to follow you on social media, you can motivate him to leave feedback, instantly, quickly and easily, on any channel you wish. The benefits are manifold, right?
4. Offer him everything you would like in the most creative way
In addition to instructions and manuals, in a QR Code you have the ability to integrate everything you imagine will help your business in a variety of ways. Indicative examples are: presentation of products that can be combined with the purchase he made (up-selling), new products with dates of possible receipt in your e-shop (you create anticipation), filling out questionnaires whether they relate to his overall experience or his preferences to then take advantage of his interests through successful and personalized email marketing actions. Sounds tempting doesn't it?
Interactive packaging is indeed the new trend in packaging that naturally comes to us from abroad and fortunately gives multiple opportunities to stand out from the competition and pleasantly surprise your customers. So if you are interested in adopting this new trend and seeing your sales grow, contact us to guide you in creating the right QR Code that meets the needs of your business.
