What are the packaging alternatives for your e-shop? How can you differentiate to gain the perception of the consumers and stand out from the competition?
According to a recent research by Focus Bari (May 2023), Greek consumers are becoming increasingly fond of online shopping, with 71% having made an online purchase in the last six months. E-commerce, a popular practice among younger generations, is gradually involving among the older age groups as well. This is a trend that started out of necessity during the pandemic but remains strong until today.
In this evolving landscape, online retailers in completion for consumer attention must identify methods to be ahead. Packaging can be a factor of success for any e-shop as it has the "power" to enhance reputation, encourage purchases, and create strong bonds of trust with customers.
The significance of packaging can be clearly seen in its high visibility on social media platforms. The trend of 'unboxing' holds considerable sway, with the associated hashtag yielding 4 million hits on Instagram alone. Given that over 83% of Greeks engage with social media platforms (Focus Bari 2023), it's likely that your audience will encounter this type of content, especially if your packaging has been designed to draw their attention.
In this blog post, we offer a comprehensive guide to various packaging types. This invaluable resource will assist you when it comes to selecting the appropriate packaging for your customers' orders.
1. Start with the basics: the boxes
Ensuring your products are shielded from possible bumps and safe from damage while in transit is key. When it comes to packaging, the first and often most crucial decision you'll make is picking out the perfect box. There's a wide variety out there to suit your e-shop's requirements, whether you're after a straightforward but stylish solution, or you're keen to inject a little bit of luxury. From e-commerce boxes with plastification, digital printing, or perforation, to boxes that come with handles, you have the chance to tailor them to reflect your brand's unique style.
2. Think out of the box
Choosing the ideal bag for your e-shop isn't just a practical decision; it's a powerful way to craft your customer's experience and shape your brand image. For a cost-effective and practical way to transport your products, paper and plastic bags are an excellent choice. If you're looking to showcase your attention to detail, luxury bags could be the way to go. Alternatively, consider twisted handle bags as a mix of functionality and style.
3. Go the extra mile
Certain types of packaging might initially seem like an unnecessary luxury, yet even in product packaging, details make the difference. Elevate your customers' experience by utilizing the power of tissue paper and paper bags envelopes that provide a pleasing sensation and add extra value to your products.
By using stickers and ribbons, you add an extra touch of personalization and care towards your customers, while a thank you note highlights your genuine appreciation for them, strengthening your business' connection with the consumers. By combining these elements, you have the opportunity to take your customer's experience to a whole new level and create an unforgettable "unboxing" experience.
At Packitup, we recognize the crucial role that product packaging plays as a practical and impactful marketing strategy, capable of generating repeat purchases from your devoted customers. Our team is here to guide you in choosing the right packaging solutions for your e-shop and crafting packaging that truly reflects the values and philosophy of your business.
