Starting and properly operating an online store is equivalent to opening and operating a store with a physical presence. All the features a physical store needs to operate properly (prompt & fast service, competitive prices, reliable brand name), are about the same for an e-shop in order to have satisfied customers and repeat sales. The difference is that everything is transferred to a digital world where requirements are different and competition is high.
Creating an e-shop has multiple benefits for most stores. It requires no physical presence, operates on a 24-hour basis, and its products can be advertised to and reach a wider audience.
But are these features enough for the successful operation of an online store? The dizzying growth of e-commerce says no.
What to watch out for the proper operation of an online store
The effective operation of an e-shop has its own philosophy and is based on the overall experience it offers to the customer. Apart from the technical features that help its performance, target the right audience, and optimize the images and the content, the last and most important part is how the final product will get into the hands of the consumer.
Steal the impressions with your packaging
Packaging makes the difference. The quality of the materials, the color palette associated with your brand, the printed logo that makes your packaging stand out - all are part of the customer's shopping experience and the enhancement of your brand awareness. Putting products in packaging that protects them from damage, creating unique packaging that is planned and designed for each product and designing based on your brand’s logic are just a few of the main reasons why you should invest in the unboxing experience.
Key features for a successful online store
So, what makes an online store stand out?
1. Easy browsing & elegant design: Users who will visit your store want to browse easily and quickly to the available product categories. They are not in the mood, nor they have the time to be lost in the chaos of categories, subcategories and filters. Product categorization helps the structure of the e-shop, makes it easy to use, user-friendly, it extends its browsing, improves the experience of the visitors and of course urges them to purchase. The same is with a beautifully designed e-shop, where buyers enjoy their browsing before the final purchase.
2. High-resolution photographs: Photographs are the showcase of your online store. They must be in high resolution for clarity and include multiple shots for each product. In the online store, customers cannot see the products up close, try them on, touch them or examine them. The only way to see a product is through photos. So, you should make sure they are rich and representative. This is the only way to satisfy your visitor's appetite and get them buying.
3. Unique packaging: As elegant and functional the design of your e-shop is, the same should apply to your product packaging design. Usability plays an important role in protecting them, but equally important is the design of a well-thought packaging, which highlights the value of your business brand. E-commerce boxes and courier bags with your store logo printed are among the most popular choices of successful e-shops.
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4. Eco-friendly packaging: Online stores with a lot of online sales make great demands on the field of packaging. It is therefore no coincidence that most e-shops adopt eco-friendly packaging as part of their environmental awareness but also as part of their successful marketing strategy.
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5. Customized packaging: Make your customers' purchases from your online store a personal affair. Insert "thank you notes", carefully wrap them with ribbon that has your logo on or with high quality touch paper and make your customers feel special.
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The success of the biggest and most popular e-shops is due not only to the technical details that highlight them. It is mainly due to their customer-centric design and the philosophy of creating a great experience that makes the customer feel unique. The philosophy of unboxing is the best investment you can make if you want your audience to connect with you.
Let’s create together the ideal packaging for your e-shop!
The experienced PackitUp team will guide you through all the steps
for a complete & successful project.
