Packaging is more than just a means of "hosting" and transporting your products. It is a powerful marketing tool that can enhance your brand reputation and improve your customer relationships. The quality, custom packaging provides a wonderful experience for your customers before they even see the product and largely determines the customer perception of your business. So, let's see below, some key rules that will give your business packaging an edge.

Easy opening
Unboxing is a unique experience for the recipients of your packages. Do not give them a hard time with packages that make this process difficult. Remember that there is always a risk of damage even to the product itself if the package is opened incorrectly. All the above directly affect the overall consumer experience of the product and consequently of the company itself, making customers turn to alternatives for their next purchases. Create an easy to open packaging, that will not risk the safety and proper preservation of your products.

Quality first
Packaging is one of the most important means of promoting the image of your business. If you want to win the hearts and minds of consumers as a quality brand, you must invest in packaging that has been created by using each time the appropriate materials, depending on the product, as well as the appropriate printing methods. Satisfy even the most demanding customer by making them associate your products with quality, even before they come into contact with them.

Less is more & simple is better!
The packaging of your business must communicate in the most direct and simple way the value of your brand. Do not confuse customers with unnecessary and useless information but aim at the clear communication of your messages so that they can be easily understood by the recipients of your packages. Also, make sure the benefit that consumers will have from choosing your products is clear and uncomplicated, since this will help to create a positive impression before they even open the package.

Show off your authenticity
Authenticity is the top characteristic for building a true, strong consumer relationship. It is the original packaging that will be impressed on the minds of consumers and will make them remember the brand and your products. Customers rate a brand highly when it is consistent with the promises it set in the beginning. So, show off your character and your consistency through your custom packaging!

By following the above rules and always having the factor "aesthetics" in the equation, you have taken the first and most important step to create a distinct, custom packaging. Highlight the most interesting features and the most indisputable USPs of your business, by making your packaging another one of them, which will express your brand’s uniqueness. At Pack It Up you can create, in the most professional and efficient way, quality, custom packaging that will meet all your needs and add value to your products.