The packaging of any product, whether the product is intended for mass production and the shelf of a department store or directly for the consumer (Direct-2-Consumer), requires deep research, knowledge of the competition and highly sophisticated design.
Especially in the case of the D2C business model, where the products are created and sent directly from the creator/producer to the buyer, the choice of the appropriate packaging is crucial, since it constitutes the first point of contact with the customers in order to convey all aspects of your product to them.
3 key steps to choosing the right packaging
1. Learn everything about your product
You know very well the product you created yourself. You have invested a lot of time, work and possibly a considerable amount of money. You know enough to be able to present it to others in the most effective way.
But how well do you know your competitors' products? How much research have you done on products that offer exactly what you offer? How do you think your product will stand out? How do you help your customers? And how do you solve their problems?
Every successful brand that follows the D2C business model first managed to establish its reputation. The "voice", the identity, the way a company reaches the audience and what it stands for are the characteristics that will give the first impetus. The logo, the font, the color choice, the word elements and the ads, everything has to serve and revolve around the philosophy of your unique brand.
2. Learn everything about your audience
It requires expert study and in-depth research. Each product is designed to meet the demands of only a portion of consumers. No product can appeal to everyone. Whether it is jewelry, clothing or a handbag, the product is successful when it "sells" in a targeted way and based on the needs of the targeted group.
This means that further research should be done on gender, age group and preferences. In this way you reduce the range of the audience, but you are more likely to conquer most of the audience you are targeting.
And that’s exactly the goal.
3. Learn everything about custom packaging
Designing the packaging for your products is a challenging, yet exciting journey. You can channel your imagination and all your creativity into it for an outstanding result that will impress your buyers.
Custom packaging, i.e. the creation of personalized packaging in the e-commerce sector, is booming. Creators are now taking it upon themselves to channel their products to the market, and therefore the choice of the right packaging must keep the content safe, be practical, but at the same time attractive and representative of the brand.
At packitup we have created a range of unique custom packaging solutions to help you successfully showcase your products. You should always keep in mind that successful packaging will act as an effective marketing tool.
1. E-commerce boxes
With monochrome or multicolor printing, or with lamination, e-commerce cardboard boxes are durable, beautiful and with unlimited decorating possibilities. They protect delicate products, such as perfumes, but are also an excellent choice for clothing and accessories.
You can design on them your logo or message as a greeting to your customer, so you can gradually start building meaningful new and trusting relationships with your audience.
2. Base & lid E-commerce boxes
The top choice for e-commerce products are the base & lid boxes. Boxes that open intensify the feeling of surprise and the sense of anticipation. They are made of hard cardboard, provide many decoration possibilities and are suitable for delicate products but also for each product you want to show off through a special package.
3. Courier bags
Paper or plastic courier bags are lightweight and suitable for durable and flexible products, such as clothes or other types of clothing. They can also be used as the outer packaging of the e-commerce box for enhanced protection or for greater visibility of your brand products through a sophisticated unboxing experience.
4. Magnetic boxes
Magnetic boxes, with colorful or thermal printing, are an elegant choice that will surely pleasantly surprise every customer. The hard cardboard will protect your products, the colorful printing of the logo or some other message will spark interest and the attractive box will be long engraved in the mind of the buyer. It is chosen as a premium packaging for any product, especially for jewelry, which predisposes the customer to the precious value of the product.
At packitup, the packaging options are limitless, as is your imagination. Our aim is to help you with expert advice to create the packaging you have dreamed of to make your company and products stand out.
Come talk with us!
