The packaging trends that will dominate in 2022 and invite you to reconsider the packaging of your business.

The time has come to become more actively and dynamically involved in the design of your business packaging as you have now realized that it can enhance your reputation, build long-term customer relationship and trust and work as your competitive advantage.

Gone are the days when packaging was nothing more than a necessary way to send an order to your customers. The new packaging trends show that both the pandemic of the last two years and the rapid growth of ecommerce have significantly changed the attitude of companies towards the packaging they are called to use. At the same time, consumers’ demands have changed giving more weight to the actions of each company, with packaging being an important part of them.

In this article, you will discover the hottest packaging trends for 2022 that you must evaluate before proceeding to the packaging design for your business, whether you act exclusively in the online environment or combine physical with online presence.

The power of Unboxing

To gain new customers, at no cost

Unboxing is not something we learned only last year, it has invaded our lives over the recent years, gaining an important place in the content shared by users on the internet. In 2022, with users spending more and more time on social media (source: SEPE) and with online orders constantly increasing, unboxing is expected to play a leading part again. Users seek to live a unique experience when they receive their order, which they would like to share with their followers on social media.

At the same time, however, 95% of consumers state they would also share a bad unboxing experience, and this is definitely something you do not want (source: Zendesk).

Create branded packaging that will beam your message and customize your packaging with a "thank you note" that will add value to your customer. And who knows, maybe you will be the next big thing in the unboxing videos that will dominate social media in 2022.

Sustainable Packaging

To be in your customers’ top preferences

With the pandemic being the protagonist in our lives for the last two years, consumers have become aware of health and safety issues, while they reward, with their preference, environmentally friendly companies. In a Nosto survey, 75% of respondents said they prefer environmentally friendly packaging, while according to the 2021 Global Buying Green Report, 67% of consumers consider it important for products to come in recyclable packaging.

You should rather use packages that are environmentally friendly throughout their life cycle, made from recyclable or renewable materials and aim to optimize energy and materials.

Branded Packaging

To build a loyal audience

The shift to the D2C business model, which wants companies to focus on direct and immediate sales and consumers to make purchases from the company itself, proves that consumers are looking for meaningful relationships of trust with the brand. At the same time, according to recent surveys, 52% of online consumers who receive their order in branded packaging state that they are more likely to return to the store for future purchases while 60% of them form their opinion about the brand based on the packaging (source: drupa).

Through packaging that carries some characteristics of your brand and beam your messages, you enhance your business reputation, your customers get to know you better, trust you and eventually you get to build a long-term relationship with them. From paper or courier bags to stickers, ribbons and touch papers, you have many different options that will help you remain engraved in your customers’ mind.

Pay special attention to the packaging trends for 2022 when the time comes to create your own, unique packaging for your business. PackitUp team is by your side at every stage of packaging process, from conception to implementation, in order to offer you the desired result based on your particular needs. Contact us and we will answer any questions as well as we will inform you about the available ways to create unique relationships with your customers, through your packaging.