With the rapid growth of e-commerce and the increase in competition, both within and across borders, it's clear that there's no room to leave any stage of your customer journey untapped. If your business operates in the online environment, you must know how every impression is important, from the moment your prospective customer enters your e-shop to the moment they receive their order.

While in physical stores the first impression counts, in an e-shop it is the last impression that can make the difference. What is that? When the customer receives his order. So you can turn this moment into a unique experience that will ensure, among other things, loyal customers who will always choose your e-shop for every future order.

To achieve this, however, you will need to give weight to choosing the right packaging that will fill your customer with "wow" feelings and add extra value to their purchase. So, let's take a look at what elements you need to pay attention to before you go ahead and create your packaging.

1. Branded packaging

We've all been on the receiving end of orders, hidden in anonymous and bland boxes that need decoding to understand which product and which e-shop they come from. Before you settle on packaging for your e-shop, make sure that your brand is made clear from the packaging, with your unique logo and branded colors. If you're wondering how branded packaging will help you stand out from the competition and build meaningful trusting relationships with your customers, read this blog post. 

2. Transport resistant

Keep in mind that your packaging is going to travel from region to region or even across borders, so its requirements are significantly different than the packaging used by a physical store. They need to be durable, made of strong materials that despite any adversity of the journey, will reach the recipient in perfect condition, without tears or creases. To avoid unnecessary costs and ensure lower shipping costs, your packaging should be as compact and lightweight as possible.

3. Environmentally friendly

It may sound like an unnecessary luxury to invest in sustainable packaging with a green, eco-friendly footprint, however, modern consumers show a clear preference for companies that choose recyclable packaging. In a Nosto survey, 75% of respondents said they prefer environmentally friendly packaging, while according to the 2021 Global Buying Green Report, 67% of consumers think it is important that products come in recyclable packaging. If you are looking for green options for your packaging, read on.

4. "Smart"         

"Smart" offerings usually impress consumers who are constantly looking for new and creative ways to interact with brands. Competition is fierce, especially in the post COVID-19 era which has favored the entry of new players eager to find a prominent position in e-commerce. Through your packaging you now have the opportunity to be as “smart” as you want to be, offering interactive options that elevate your customer experience. Have you heard of interactive packaging? If not, we've put together this blog post especially for you.

The PackitUp team offers unique and innovative solutions for your online store packaging. Explore your available options and contact us to discuss your needs and suggest creative solutions that will enhance your e-shop's reputation, help you leave your own footprint in the world of e-commerce and create strong relationships